4. Hire Out
DIY video content is gritty and authentic but what about when you need that extra professional polish? Hiring an experienced videographer with social media experience for key events is worth its weight in gold.
Whether your artist is on tour or in the studio, imagine the reactions to a carefully created How To Get The Look type video, mini-interviews with the artist’s teams or a properly filmed TikTok.
The volume of high-quality content you will be able to produce in a few days is cost-effective across a campaign, plus, long-term, you will be able to plan some brilliant content ideas together as well as visually uniformed footage from shoots and gigs.
5. Managing Your Schedule
Planning ahead and making the most out of your schedule will allow for more content to be created.
Perhaps you could save time by shooting several promo videos back to back with the same director and team, live streaming whilst there’s downtime on set, or by mixing animation with your usual live-action output so that you have a video being animated at the same time as you are due to shoot a video. That means double the output, double the fun, double the chances of reaching your audience with things they want to watch and engage with.