Beautiful album art for rising folk star Ida Wenøe

Ida is a Danish folk musician (and rising star) who is about to release her debut solo album in the UK. For this, she needed a completely new visual language, to ensure she won't disappear as a new artist in a sea of banal visuals.

The goal was to create a product that stood out in a saturated industry: the album visuals were inspired by psychedelic colours, kaleidoscopes and typography of the 60s and 70s, but at the same time kept a clean and contemporary style that veered away from retro and spoke to a modern audience.