I’ve always loved the album art for The Velvet Underground & Nico.
The collaboration with Pop icon Andy Warhol was such a great marketing move for both artists. I love the art of collaboration and this was a great example of that. At one point, in college, I painted a 6 ft Warhol banana in our kitchen on the white walls. (It didn’t last long).
The most recent campaign I’ve enjoyed working on has been one of the artists I work with, CloZee.
She had been working on an amazing album called Neon Jungle for about a year. The set up began right at the beginning of the pandemic (March 2020), and we were unsure if it was the right move to be releasing new music as the world seemed to be crumbling. We made the decision to move forward with a very content driven campaign including videos for each song, a collaborative live stream listening party with Android Jones (great visual artist) through his platform Microdose VR, and then a remix album who featured some great artists like Lane 8, Opiuo, Rome In Silver, Tripp St. etc.
The most recent brand collab that caught my eye was Travis Scott, who has become one of the most recognized names in brand collaborations. In the past year, his Nike collars, McDonalds, Wheaties etc. have all been extremely successful from a branding perspective. In particular with the Nike collaboration, I like that rather than creating his own sneaker, he picked his favorite silhouettes and made his stamp with the color palette.
VIDEO OF THE YEAR
For me, the most creative and original music video of the past year is Aphex Twin T69 Collapse, directed by Nicky Smith.
Aphex Twin has always been more than just the music. I feel like Aphex Twin is an audio/visual sensory overload. I grew up playing the drums and the percussion programming on this track is impressive. The visual FX, and layers use used to create this piece blows my mind.