Brandon Ginsberg is an artist manager at Red Light Management and has been working with the company for about 12 years. He is originally from Philadelphia and currently lives in Los Angeles.

Our recent chat with Brandon discusses his favourite campaigns and talks about the overlaps between visual creativity and music.

I am currently managing a roster of some of my favorite artists, close friends and incredibly passionate and hardworking musicians!  In alphabetical order: Breathe Carolina, CloZee, Ferry Corsten, Gramatik, G-Space, LSDREAM and Madilyn Bailey.

I'M LOVING

Creatively at the moment, I’m loving Daniel Arsham. He has been a creative that I’ve been very into lately.  His use of non-traditional canvases to create and display his art inspires me as an artist manager to the possibilities of what can be done on stage for the musicians I work with. 

FAVOURITE VIDEO

My all-time favorite music video is Jamiroquai Virtual Insanity.

This video was released in 1996 and hit during the end of the MTV video era. The use of green screen and the treadmill was ahead of its time, and the single camera/one take (or what seems to be) video really inspired so many other music videos.

BEST ARTWORK

I’ve always loved the album art for The Velvet Underground & Nico.

The collaboration with Pop icon Andy Warhol was such a great marketing move for both artists. I love the art of collaboration and this was a great example of that. At one point, in college, I painted a 6 ft Warhol banana in our kitchen on the white walls. (It didn’t last long).

RECENT CAMPAIGN

The most recent campaign I’ve enjoyed working on has been one of the artists I work with, CloZee.

She had been working on an amazing album called Neon Jungle for about a year. The set up began right at the beginning of the pandemic (March 2020), and we were unsure if it was the right move to be releasing new music as the world seemed to be crumbling. We made the decision to move forward with a very content driven campaign including videos for each song, a collaborative live stream listening party with Android Jones (great visual artist) through his platform Microdose VR, and then a remix album who featured some great artists like Lane 8, Opiuo, Rome In Silver, Tripp St. etc. 

BRAND COLLAB

The most recent brand collab that caught my eye was Travis Scott, who has become one of the most recognized names in brand collaborations. In the past year, his Nike collars, McDonalds, Wheaties etc. have all been extremely successful from a branding perspective. In particular with the Nike collaboration, I like that rather than creating his own sneaker, he picked his favorite silhouettes and made his stamp with the color palette.

VIDEO OF THE YEAR

For me, the most creative and original music video of the past year is Aphex Twin T69 Collapse, directed by Nicky Smith.

Aphex Twin has always been more than just the music. I feel like Aphex Twin is an audio/visual sensory overload. I grew up playing the drums and the percussion programming on this track is impressive. The visual FX, and layers use used to create this piece blows my mind. 

LOGO LOVE

I wish I’d designed the artist logo for The Rolling Stones. The tongue and lips are so iconic. One of very few artists that don’t need to write their name on a shirt to identify themselves.  

GO FOLLOW

Recently I’ve really enjoyed the curation from the Hidden NY channel.  While it’s not an artist, I’ve been excited about carefully curated pages that are constantly introducing me to new art, artists etc.  I’m a fan of street wear, sneaker culture, hard to find pieces which Hidden NY does a great job highlighting.