Faye H Purcell works as a creative manager leading teams, concepts and projects for labels, management teams, production companies and individuals within the music industry. Clients include Kylie, James Newman, Kamille, The Charlatans, Gary Numan, Bryan Ferry, Sparks, McFly, Dhani Harrison, Van Morrison, HRVY, Maya Jane Coles, Wilkinson and Swindle.

Our recent chat with Faye discusses her favourite campaigns and talks about the overlaps between visual creativity and music.

I’m currently working on some really lovely stuff. 

I was lucky enough to manage the creative for the launch of Surya Sen’s new EP.  Working with the incredible George Muncey and Elliott Elder - (Please don’t make them so busy that they can’t work with me any more, but do check them out if you haven’t already. Thank me later). 

I am very, very lucky to be working with the legends that are Kamille and Swindle (ahem, did anyone say Mercury nomination in the post?) on their new releases and I am tiptoeing into the world of Zach Witness who is mind blowing. I hope he lets me stay for a full season! His first brief had the best video references I have ever seen. 

I'M LOVING

Creatively at the moment, I’m loving so much! God, people are so clever. 

I am in love with Joel Culpepper’s new album campaign. His Instagram is a feast. Check out the portraits of all his collaborators.

Joy Crooke’s Feet Don’t Fail Me Now video with Taz Tron Delix is superb. 

Honne ft Pink Sweat$ What Would You Do? by Ian Robertson is perfect.

FAVOURITE VIDEO

My all-time favourite music video is … Well I honestly don’t know how you could be so cruel as to ask that question. Where do I start? 

Growing up it would have been anything by Madonna, Prince or, of course, Michael Jackson. In terms of memorable, iconic visuals that had an impact, they tick those boxes. 

But what I really love about great music videos is their power to move you. Such a power punch in a few minutes! Massive Attack (and Jonathan) are masters at it. 

This was one of the most gut wrenching. Simple and heartbreaking. Live With Me by the master Jonathan Glazer.

On the same note, Paolo Nutini Iron Sky by Daniel Wolfe. melted my brain and almost gave me a breakdown. Good God. 

On a lighter note, this sexy number totally mesmerised me and got me fully signed up for the already packed Hiro worship club - Chet Faker Gold by Hiro Murai. FYI: Hiro made skating sexy again way before Instagram did.

BEST ARTWORK

I’ve always loved the album art Matt De Jong did for Mura Masa. If you could create my ideal design of a product, that’s it.

RECENT CAMPAIGN

The most recent campaign I’ve enjoyed working on has been Kylie. It’s got to be. What a privilege to work with such a legend. The creative work from Kate and Studio Moross was unreal. I’ve loved seeing it all develop into an entire world of Disco!

BRAND COLLAB

The most recent brand collab that caught my eye was Clark’s with, well everyone/anyone. Love all their recent work. They are killing it.

VIDEO OF THE YEAR

For me the most creative and original music videos of the past year are Lockdown Anderson Paak and Adore You Harry Styles. Dave Meyers wins 20/21 for me. 

LOGO LOVE

I wish I’d designed the artist logo for Run DMC. I mean, simplicity and perfection. Designed by a woman by the way. 

GO FOLLOW

The TWO artists you should follow on Instagram are Self Esteem and Brady Watt.

ICONIC

In my world, the most iconic music photograph has got to be the cover for Parade, Prince. Too many emotions, but just legendary. 

Also, font placement - YES. I know you asked for a photograph, but this DOES count.