Jill Kaplan is a New York based video commissioner that oversees music videos and content across all genres. At Columbia Records, she works with 24kGoldn, Nelly, Noah Cyrus, Chloe x Halle, Grace VanderWaal, King Princess, Celine Dion and many more.

Jill has been working in music video for 20+ years and her resume includes over a thousand video clips for a diverse range of artists. Jill considers herself a matchmaker of artists and directors, and her favorite thing is to discover and nurture up and coming creatives.

Our recent chat with Jill discusses her favourite campaigns and talks about the overlaps between visual creativity and music.

I’m currently working on a million things at once but it’s top secret! So much great art coming and I can’t wait to share with you!


Creatively at the moment, the return of R&B has me very excited. Living through the pandemic has us up in our feelings, and the music that’s resulted is incredible.


My all-time favourite music video is a tie – first is Lucas With The Lid Off by Lucas, an early look at the genius of Michel Gondry. I still can’t figure out how they did some of it.

Second is the incredible Chris Cunningham’s Come On My Selector by Squarepusher, a chilling masterpiece that never gets old.


I’ve always loved the album art for the Rolling Stones Their Satanic Majesties Request. I remember stealing it from my brother as a kid and staring at the 3D cover image by Michael Cooper for hours, it tripped the young me out!


The most recent campaign I’ve enjoyed working on has been 24kGoldn, he’s refreshingly creative and original. Working on his music videos, content, and TV appearances and has been incredibly rewarding, and there so much more to come from this young global superstar!


The most recent brand collab that caught my eye was Adidas x Marimekko. So clean and bold, I want the whole line.


I wish I’d designed the artist logo for Run DMC. Who knew that 2 red lines and 6 letters in Franklin Gothic Heavy would be so iconic.


The one artist you should follow on Instagram is Julius Horsthius, an Amsterdam based visual and fractal artist. I had a chance to see his installation Geometric Properties recently, and was blown away.