Natalia Maus is a music video commissioner and DJ based in London.
Natalia commissions music videos on behalf of labels and artists, bringing the best directors to the table and helping to shape the right visual world for them. She was in-house video commissioner for Island Records before going freelance. She also has a radio show called Mausbound on Soho Radio showcasing the best in new and newly re-issued independent music across all genres.
Our recent chat with Natalia discusses her favourite campaigns and talks about the overlaps between visual creativity and music.
I’m always working on videos with Alewya, and always top quality work with her!
Creatively at the moment, I’m loving Harry Sword’s new book The Monolithic Undertow - it’s all about why we humans love the drone… and it’s a beautiful book to hold too.
My all-time favourite music video? Oof. I have many of course, but one I love to talk about is Laid Back’s 'Baker Man’ directed by Lars Von Trier, an atypically very uplifting piece of work from him. The video takes place mid air on a parachute jump. There’s a sax solo that starts on someone’s jump out the plane, a fake drum kit is played and a cocktail is attempted to be drunk. Everyone is in a ridiculous costume. What’s not to love?