Natalia Maus is a music video commissioner and DJ based in London.

Natalia commissions music videos on behalf of labels and artists, bringing the best directors to the table and helping to shape the right visual world for them. She was in-house video commissioner for Island Records before going freelance. She also has a radio show called Mausbound on Soho Radio showcasing the best in new and newly re-issued independent music across all genres.

Our recent chat with Natalia discusses her favourite campaigns and talks about the overlaps between visual creativity and music.

I’m always working on videos with Alewya, and always top quality work with her!

I'M LOVING

Creatively at the moment, I’m loving Harry Sword’s new book The Monolithic Undertow - it’s all about why we humans love the drone… and it’s a beautiful book to hold too. 

FAVOURITE VIDEO

My all-time favourite music video? Oof. I have many of course, but one I love to talk about is Laid Back’s 'Baker Man’ directed by Lars Von Trier, an atypically very uplifting piece of work from him. The video takes place mid air on a parachute jump. There’s a sax solo that starts on someone’s jump out the plane, a fake drum kit is played and a cocktail is attempted to be drunk. Everyone is in a ridiculous costume. What’s not to love?

BEST ARTWORK 

I’ve always loved the album art for King Crimson’s In The Court of the Crimson King.

RECENT CAMPAIGN

The most recent music video I’ve enjoyed working on has been the three live videos I did with Alewya and Moses Boyd, and Alewya’s latest one that’s going to drop soon...

BRAND COLLAB

It’s not that recent, but it’s just amazing. The most recent brand collab that caught my eye was Harmony Korine who directed some Gucci ads with Iggy Pop, ASAP Rocky, Tyler, The Creator and others in what are really fun, loose, sexy and stylish pieces.

VIDEO OF THE YEAR

For me the most creative and original music video of the past year is Dry Cleaning’s Scratchcard Lanyard.

LOGO LOVE

I wish I’d designed the artist logo for the artist I’m commissioning for right now, Alewya! It’s her own artwork. 

GO FOLLOW

The one artist you should follow on Instagram is Rottingdeanbazar who directed the above Scratchyard Lanyard video because his content is 100% banging every time. 

ICONIC

The most iconic music photograph is, I mean, it’s got to be the cover of Grace Jones’ Island Life by Jean-Paul Goude right?