Nick Harvey is currently a Marketing Director for Atlantic Records, working on many of the company’s priority alternative projects including Portugal. The Man, Matt Maeson, Absofacto, Atlantic Chill, Fred again.., and more.
He’s been with the company for 10 years, starting out as an intern before joining the label full-time in the Touring & Artist Development department. He also enjoyed a stint in Digital Marketing before moving onto his current role. Nick has previously worked on campaigns for a wide variety of artists, including Lizzo, Shelley FKA DRAM, The Front Bottoms, Anderson East, and more.
Our recent chat with Nick discusses his favourite campaigns and talks about the overlaps between visual creativity and music.
In the pandemic I started the Adventure Guys Podcast with my dear friend Eric Daino from The Holophonics. Each week we discuss an episode of Adventure Time, going in no specific order. It’s been so fun to do, and I’m stoked to keep doing it for weeks and weeks to come!
I also just completed a mix of my ultimate BBQ jams that I’m super proud of haha. Basically, if it were the 4th of July weekend, and you passed me the aux, this is what I’m throwing on.
Like so many others, Bo Burnham’s latest special Inside completely floored me. In the span of a week I watched it 3 times & listened to the album 10+ times. To pontificate publicly about it would actually put me at odds with much of what he’s talking about in the special. BUT, let’s just say it’s a super unique, inventive, emotional, and timely piece of art that I think people will remember for quite some time.
Also, I just discovered the 90s art-rock band Brainiac, and wowee were those guys living in the future. They deserve much more of a legacy than they currently have. I recommend starting off with Bonsai Superstar!
My all-time favourite music video is Weezer's Undone – The Sweater Song.
As a marketing director, one of my main objectives is to figure out an artist or band’s identity and use it as the basis to build a brand. Who is this band? What’s their style, aesthetic, and personality? What sets them apart, what’s the color palette, what are the themes of the record, who are their influences? The questions go on and on.
You throw this video on and it just snaps into place. You know who Weezer is. And it’s a god damn blast. The Blue Album is one of the greatest rock albums ever made and Spike Jonze is one of the best to ever do it. Yeah, I stand by this choice.