Paul Smernicki is an artist manager based in Scotland. His CV includes co-founder of the rebooted Fiction Records, Director of Digital at Universal Music and music consultant to global brands. His management roster includes HYYTS, Jessie Buckley, George Glew and swim school and he has recently been spending much of his time thinking about Lawrence Shankland's worldy for Dundee United against St Johnstone.
Here's our recent chat with Paul to discuss his favourite campaigns of 2020 and talk about the overlaps between visual creativity and music.
I’m currently working on my small but perfectly formed roster of artists - euphoric alt-pop from HYYTS, relentlessly perfect and emotional singer/songwriter gems from George Glew, Edinburgh guitar band swim school and also an amazing and very exciting music project from actor Jessie Buckley (Chernobyl, Fargo, Wild Rose). Plus special shout out to friends @DasBody, slightly bonkers pop-noir from Oslo who I’m lending a hand to.
Creatively at the moment I’m loving the whole DRIFT project that Underworld did last year was great - musically, graphically, the way they released content. They’re one of my favourite bands of all time and have relentlessly done it their own way.
My all-time favourite music video is Flowered Up Weekender, the seventeen-minute version.