Rob Anderson is currently Senior Marketing Manager over at Ministry Of Sound records having worked in Artist Management and Marketing across independent and major labels for the last 15 years.

Rob has worked across various different artists including Stereophonics, Bombay Bicycle Club, fun., Dermot Kennedy, Roisin Murphy, Enter Shikari, Ladytron, Claptone, Ghostpoet, Soulwax, London Grammar, Catfish and The Bottlemen, Marshmello and more.

Our recent chat with Rob discusses his favourite campaigns and talks about the overlaps between visual creativity and music.

I'm proud to be repping so many incredible female artists right now. London Grammar just achieved their third Number 1 album. dodie just scored a Top 3 on her debut album (go listen to it and gasp), Tate McRae has become one of the breakthroughs of the year and Tia Carys is changing the game for UK hip hop. The label also has some amazing records coming from Sigala, Regard, Riton, Eric Prydz, Doja Cat, HVME, Majestic, Disciples, Franky Wah and Bklava.

I'M LOVING

Creatively at the moment I'm loving, two words: Doja Cat. Effortlessly changing the game for everyone. What's really exciting is I don't think we've even seen the best to come from her yet. It's harder than ever in the current market to become a global superstar so it's been incredible to witness Doja's rise.

FAVOURITE VIDEO

My all-time favourite music video is George Michael's Freedom! '90. I often think about what it would be like to work in this industry pre-internet. This is an amazing example of what can be achieved when you don't have the artist in a video.

BEST ARTWORK 

I've always loved the album artwork for David Bowie's Aladin Sane. A pioneer and gone too soon. Still building up the courage to get this tattooed! 

RECENT CAMPAIGN

The most recent campaign I've enjoyed working on has been London Grammar who have been a labour of love the past couple of years.

I've always been a huge fan of this band and admired what they've achieved so far. It's been incredibly rewarding to bring their vision to life for their third album Californian Soil which is their most ambitious and thought-provoking yet. We hope this album becomes timeless for them and the creative reflects that.

BRAND COLLAB

I love what Fortnite did with Travis Scott. Like Fortnite or not, this was an incredibly impressive experience with Travis dropping into Fortnite to reach millions globally showing the power that gaming has.

VIDEO OF THE YEAR

For me the most creative and original music video of the past year is Brodka's Game Change video stands out.

Not a household name I know but she is in her native Poland. I discovered Brodka a few years back. This video is an amazing introduction to her artistry and a great example of the amazing pool of directors and crew available in Poland. I would have shot more there this past year if the pandemic allowed!

LOGO LOVE

I wish I'd designed the artist logo for Spice Girls with each of the girls in each letter (and not so much the logo... but also each of their nicknames).

So simple yet genius. Pop acts tend to change their logo with each album cycle but this logo is so synonymous with their fanbase. I was age 8-12 at the height of their fame and remember seeing this logo everywhere. Subconsciously this probably started my fascination with marketing/branding and how that all happened.

GO FOLLOW

I'm a big fan of Mason London's work. I love his style and the storytelling and intricacy in his illustration and animation.

ICONIC

Hard to pick this and I feel everyone says this, but Jean-Paul Gaude's photo of Grace Jones is the definition of iconic.