Sam Riddle is an Artist Manager at Roc Nation, working across various clients at the company, including Megan Thee Stallion, Meek Mill, Chino Braxton and more. Hailing from Ypsilanti, Michigan, Riddle got his start in music at Michigan State University's college radio station WDBM.
He is currently working across campaigns including Meek Mill's most recent album Expensive Pain and Megan Thee Stallion's meteoric rise, including her GRAMMY victories and mega-hits Savage and Wap. Riddle lives in New York City, where he prefers to spend his free time reading, writing and running when he gets the chance.
Our recent chat with Sam discusses his favourite campaigns and discusses the overlaps between visual creativity and music.
I’m currently working on lots! I enjoy working behind the scenes and empowering creatives to do their best and let them lead on their own vision, with myself as a piece of a team that helps facilitate their creativity.
Creatively at the moment, I’m loving Meek Mill's new album artwork for Expensive Pain by Nina Chanel Abney, Charli XCX's video for Good Ones, clothing brand Marni, IG moodboard accounts for designing apartments, and brand campaigns driven by narrative, not product.
My all-time favourite music video is Big Pimpin by Jay-Z ft. UGK. That video inspired me to want to work in hip-hop.
Hype Williams captured the entire late 90's/early 00's era of braggadocio rap in a way that you couldn't look away from no matter how you felt about it. I personally loved it.