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Creative Corner with Sophie Alexander

October 2021
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Sophie Alexander is Digital Marketing and Visual Product Manager at 3 Beat in Liverpool, overseeing all visual and digital strategies for 3 Beat's artist roster in the UK.

Sophie's most notable campaigns include Jonasu Black Magic which has just gone platinum and peaked at #3 in the UK charts this year, Kungs vs Cookin On 3 Burners This Girl, Martin Jensen Solo Dance, Sigma Life Album, High Contrast Night Gallery & Notes of the Underground albums and Callum Beattie's debut People Like Us album. 

Our recent chat with Sophie discusses her favourite campaigns and discusses the overlaps between visual creativity and music.

I'm currently working on all things creative for Sigma's second album coming out later next year. It sounds amazing, and super excited to get started on the campaign!

I'M LOVING

Creatively at the moment, I love all things Easy Life. I love everything creative they do, from their artwork, videos, posters etc.! The direction is fantastic.

FAVOURITE VIDEO

My all-time favourite music video is Spice Girls Say You’ll Be There - an iconic video even today!

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BEST ARTWORK

I’ve always loved the album art for Pink Floyd Dark Side of the Moon.

It’s such a statement and is still so prevalent today

RECENT CAMPAIGN

The most recent campaign I've enjoyed working on has been Jonasu Black Magic

We got to do some fantastic visuals, from music videos to live performances cuts to TikTok orientated content, and marketing strategies over the course of several months to get it to Gold this year and in the UK charts (soon to be Platinum!).

BRAND COLLAB

The most recent brand collab that caught my eye was Billie Eilish and the collaboration with Beat Saber via an Oculus headset. 

I think it's super interesting as it's just showing what technologies are at the forefront and where music and artists can cross-pollinate, too!

CREATIVE VIDEO

For me, the most creative and original music video of the past year is Olivia Rodrigo good 4 u.

I love it, the scene settings, the costumes and the fiery ending - it pays homage to some iconic teen movies from the naughties (probably why I love it so much!) whilst sticking to the song's message. Excellent direction from Petra Collins!

LOGO LOVE 

I wish I’d designed the artist logo for something quite obvious, really, but you can’t deny that The Rolling Stones logo is one of the most iconic logos ever. 

Anyone who sees it, whatever age they are, knows what the logo is and identifies with it. It’s not overly complex but so striking you can’t help but look at it if it's ever insight.

GO FOLLOW 

The one artist you should follow on Instagram is Sfven.

He's an upcoming artist of ours on 3 Beat who will be releasing his debut album next year. It's so so beautiful as a piece of work, with some super uplifting moments and some raw moments in it too. Anyone looking for a movie soundtrack to their life - forest avenue by Sfven is it for you!

ICONIC

Jim Marshall had such an amazing career in photography, and he captured one of my fave images ever - Santana performing at Woodstock in 1969.

By far one of my ever favourite live performances, but that image captures the magic of Woodstock and how big the festival was with the crowd, as well as Santana’s iconic performance.

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