The launch of TikTok for Business with its hook, “don’t make ads, make TikToks” has just been announced and it’s a pretty big deal for you and your artists.
This means that artists and brands can now use the integrated ad platform to promote themselves on the app more efficiently than ever before, with the most fun feature being Brand Scan, where branded effects allow a brand or product to be added to a video in 2D, 3D AR formats.
Combined with Hashtag Challenges, your engagement could be boosted to new heights.
After all, TikTok is all about fun and authenticity in 15-second bursts. The platform connects normal people and celebs around videos that go hugely viral and at the centre of that connection is, of course, music.
Here's how TikTok can become one of& the most useful weapons in your artist's social media strategy by using TikTok for Business effectively.
TikTok for Business
Similarly to Facebook Ads, TikTok has launched its own self-serve platform, where advertisers can login and create in-feed video ads to be targeted at, and inserted into, viewers' personalised feeds. These ads do not display elsewhere in the other main sections of the app. Video ads will auto-play full-screen with the sound-on and can be up to 60 seconds long, however, naturally, TikTok recommends shorter videos, between 9-15 seconds as the optimum length.
TikTok Ads Manager offers various tools that you can use to more easily and efficiently produce creatives: Video Template, Smart Video, Smart Video Soundtrack and TikTok AdStudio App.
The ad goals can be set to maximise reach, traffic, installs, views or conversions and you can bid for in-feed ads through either CPM (cost per thousand impressions), CPC (cost per click), oCPC (optimised cost per click) or CPV (cost per view) options.
Key tip for success: Tell an engaging story and capture people's attention in the first 3 seconds.
You can add the TikTok tracking pixel to your website or Google Tag Manager to improve the performance of your ad campaign, track conversions and gain marketing insights.
Reach new audiences
Being the most downloaded app on the Apple app store and with 800 million users globally, there’s no excuse not to get involved. Even if your target audience isn’t the 41% of teens across the world, it’ll be beneficial for brand recall somewhere down the line. Once your song gets used once by a creator who likes it, who knows where it will end up.
Everything can be created within the app, making it super accessible as your smartphone is the only tool you’ll ever need. It’s easy for your fans to discover sounds and effects to create with. Most excitingly, the new AR Branded Effect tool named Branded Scan, users can now have an augmented reality experience with any brand.
If you’re in need of a custom AR filter, here's a whole bunch of talented creators available to make your augmented branded dreams become a reality.