Instagram Shop: How to drive merch sales from your profile

Selling merch (merchandise) is a great source of income for artists, bands and musicians. Instagram, now the most popular visual social platform, is the most efficient and cost effective way to reach your audience. Instagrams Shops integration is therefore a vital tool for driving merch sales and boosting revenue right from your profile, in your feed, or through IG Stories. Here’s our guide to help you get started.  

Step 1: Confirm your eligibility

The first step is to tick all of the below boxes to confirm you are eligible and able to set up Instagram Shopping.

✅ Your business is located in a SUPPORTED MARKET

✅ Your business has an eligible product

✅ Your business complies with Instagrams MERCHANT AGREEMENT and COMMERCE POLICIES

✅ Your business owns a website domain in which you intend to sell from

Step 2: Convert to a business account

On Instagram, you can convert your personal profile to a business account to access features that can help you grow your business.

To switch your profile to a business account:

  1. Go to your profile and tap  in the top right-hand corner.

  2. Tap  Settings.

  • For some accounts, the Switch to professional account option will be listed directly under  Settings.

  1. Tap Account.

  2. Tap Switch to professional account.

  3. Tap Business.

  4. If you'd like, you can follow the steps to connect your business account to a Facebook Page associated with your business. This step is optional, and will make it easier to use all of the features available for businesses across the Facebook family of apps. At this time, only one Facebook Page can be connected to your business account.

  5. Add details, such as your business category and contact information.

  6. Tap Done.

If you are changing from a personal account to a creator account, after tapping Account you can choose Switch to Professional Account and tap Creator. Then, follow the steps as directed.

Step 3: Connect your Facebook Page

To add or change the Facebook Page that's connected to your Instagram business account:

  1. Go to your profile.

  2. Select Edit Profile.

  3. Under Public Business Information, Select Page.

  4. Choose a Page from your Pages that you'd like to connect to or select Create a New Facebook Page.

Step 4: Upload a product catalogue

Instagram Shopping is powered by your product catalogue. There are two ways to connect a product catalogue to your Instagram business account:

  1. CATALOGUE MANAGER - is the "do it yourself" method found within Facebook Business Manager.

  2. E-COMMERCE PLATFORM PARTNER - is an integration through one of Instagrams certified e-commerce platform partners such as Shopify or BigCommerce

Step 5: Complete account review

Once you've connected a product catalogue to your Instagram and have products in your catalogue, submit your account for review by following these steps. 

  1. Go to your business's Instagram profile and tap 

  2. Select "Settings".

  3. Sign up for shopping

  4. Follow the steps to submit your account for review.

  5. Visit "Shopping" in your "Settings" at any time to check your status.

Account reviews typically take a few days - so for now, just sit back and wait..

Step 6: Turn on Shopping

Congrats! Your account has been approved! You can now go begin by turning on IG Shopping Features. If you don't see Shopping in your settings, your account is likely still under review, so you may need to sit tight for a little while longer… be patient! 

Step 7: Start Tagging!

Now that you've enabled Shopping, you can use product tags to highlight products in your photos and videos across feed and stories.

Add Product Tags To Your Posts:

To tag products within an Instagram post, start by uploading a photo as you normally would and follow the below instructions before posting:

  1. Tap "Add photo".

  2. Add a caption.

  3. Tap on "Tag products".

  4. Tap on photo.

  5. Search for product.

  6. Select product.

  7. Tap "Done".

  8. Tap "Share".

Add Shopping Stickers To Your IG Stories:

Immediately after you've chosen an image for your story, follow the below instructions before posting:

  1. Tap the sticker icon in the top right-hand corner.

  2. Select the product sticker from the sticker tray.

  3. Select the product from your catalogue that you want to feature.

  4. Move the product sticker to where you would like it to appear on your story.

  5. Change the text colour of the product sticker by tapping the sticker.

  6. Share your story


Need help finding merch designers for your next campaign? 

Search through this collection of awesome merch designs created by CC members.