Foot in the door
The beauty of a successful commission on CC is that it's a foot-in-the-door to develop a long-term working relationship. Having scored a few music video and visualiser briefs through the platform, management, labels and commissioners have got in contact with Luis and LADYBUG for repeat work.
"One of the management labels we work with the most is Blackstar, they’re probably the company I work with the most and that comes privately through email but that relationship came from CC over a year ago. From that job I’ve worked with them every single month. I reckon 80% or 90% of my work would’ve come through CC.”
All it takes is the right person finding the right projects on your profile before you can make the switch between freelancing on the side to working on creative projects full time.
“Immediately when I started pitching as LADYBUG we saw a huge difference just from that.” After making the leap to being a studio, Luis noticed there was a noticeable difference between scoring commissions as a collective compared to being solo.
“I changed the whole account to be repositioned on Creative Commission under LADYBUG, so we rebranded that way. And then a lot of stuff on CC, a big percentage has come through clickthroughs, especially in the first week since launching it.”
“Since we launched it, one of the bigger commissions was a music video for The Snuts for their track Don’t Forget It and that was quite a fun one because usually we split up the animators between different projects but for that we had all three of them work on it together. It was all hands-on with the treatment. We have one for The Regrettes coming out today, for the song I Love Us, that was a fun one because we do a lot of lyrics videos but this one is a narrative music video so it was cool to storyboard some narrative.”
But there a few things to keep in mind before launching a studio, which will make the process a whole lot easier. What Luis found helpful is having a big catalogue of work beforehand.
“For us, that happened kind of by accident but we’ve been doing a lot of it without a name, so by the time it was time to put a name to what we were producing, there was already a lot of stuff there.”
“Working in a studio is quite competitive so we try to bring something that’s specific to us,” he goes on. Finding your niche and doing it well is the most important thing in any creative industry, with commissioners more likely to reach out for unique styles.“That animation style we do is quite exclusive to our work. Some labels might not think its right for their track or a band might not want it, but we feel like if they’re slightly interested in the idea because of the hand-drawn illustrative style and what we specialise in. I feel like, if you can offer something that is unique to you, that’ll definitely give you a head start.”