Although Franck has been pushing to get his personal work into a gallery, his commercial work is still a major part of his praxis.
“[Commissions] are interesting and challenging at the same time, it’s lovely to work with other people. It’s satisfying to be asked and believed that you can do something.” Franck has recently been commissioned to do the front cover for the Guardian Weekend, which displays a series of androgynous baby dolls with the title: ‘Boy. Girl. What if you’re born both?’ Again his work, whether coincidence or not, touches on gender theory.
'The cover is really interesting because it has to be very graphic, there can't be too much ambiguity'
But more importantly Franck sees this as a good way to move into the music industry. He believes there is more “creativity” to be had and would employ his trained eye to do album artwork. “The cover is really interesting because it has to be very graphic, there can't be too much ambiguity. The audiences eyes have to focus on the image straight away, there has to be a strong message,” he explained. He also added if he was to take an portrait of a particular musical figure it would have to be Serge Gainsbourg. “His body, his physical appearance. When you see a picture of when he was young, there is something really interesting about his image. There is so much life around him and his music is very theatrical too.”
Franck’s work is vivacious and subliminally provocative. His well trained gaze takes what we see in the everyday and deconstructs, changes the order and translates into a different set of visual references. We take these with us and question our habitual ceremonies. For now he is focusing on getting his work noticed and his message understood. I'm sure we will see more covers and editorial in the future, but where he would really like to apply his craft, would be hung on a white wall within a white cube.