Online video content is the future. It is the essential marketing and PR resource for your brand and advancements in technology, and new ways of working, are changing the way we create content on a day to day basis. Such is the mantra of Creative Director Peter Reeve of RMV Productions. RMV is a multi-faceted production company that has worked with some of the largest outfits in the music industry such as the Capital FM Summertime Ball and the X Factor tour, not to mention also many other different significant players across all sectors LOCOG and Google.
Peter comes from a post-animation background, working with the likes of gaming powerhouse Electronic Arts for numerous years. RMV was the natural progression of working as a freelance editor, motion designer and creative director; his workload increased as he took bigger and bigger projects on, having to collaborate with the right people for the job.
The opportunity to work on those projects where you are trying to break new ground is what I enjoy
RMV now works with twelve different freelancers on the job at any one time. "The Jobs that I enjoy the most are the ones that challenge me creatively or where we’re doing something new. We’re just starting to get into VR and 360 animations. The opportunity to work on those projects where you are trying to do something new, break new ground, is what I enjoy,” he explained. However, Pete abstains the use of gimmicks and doesn't use a new media unless it "enhances the message, connecting with the video content."
Pete and RMV have been with CC almost from inception, and each company has grown in parallel: "CC are helping to get record companies or any company, in touch with creative talent. It’s not always easy, on the creative side for us to get in contact with the right person within a company. However, it's also not very simple for the individuals in the industry to get in touch with the right creative talent. There’s the big names out there and the obvious people to work with, but there's a lot more talent that aren’t going to come about without the likes of Creative Commission," he explained.
Making a major label music video
In the past RMV have been commissioned by CC to work with the likes of singer-songwriter Rumer and electro-rock band Ladyhawke. Their latest venture is a music video for artist Tom Prior for his single Looks Like Rain. The concept for the video comes from the title of the song.
Peter had two ideas for the video but went with a 70s anchorman theme based on the title sounding like a weather report: “The 70/80s anchorman idea is a bit crazy anyway, but the video gets even more so. I loved the idea of contrasting the thought of something that's a bit silly and fun with quite a serious song, its quite an emotive heartfelt song with a serious message. So I loved that juxtaposition,” he explained.