Upside Down and Inside Out is OK GO's most ambitious music video yet. It is the first-ever clip shot entirely in zero gravity.
Three weeks of training, 21 flights, and 315 zero gravity parabolas.
The music video is shot continuously over the course of eight consecutive weightless periods, with each waiting section cut out and each transition smoothed over with a morph.
TUTKOVBUDKOV Agency initiated the project and co-authored the creative concept behind the campaign.
The music video received Grammy nomination in 2017 and Four Cannes Lions two years in a row 2016, 2017.