Our ROI has been over 3000% with CC
How would you describe the effort-to-conversion ratio of Creative Commission?
“You have to put your best shot into winning the briefs, sure. But compared to the other way, ringing round and emailing, your chances of success are substantially increased. You know you’re connecting with people that have a legitimate, and often ongoing, need for great design. Which means they have an automatic appreciation for what we do — you generally don’t get that with the usual prospecting methods.
“I think it’s unrealistic to think a small company like us could be winning briefs from major labels in any other way, at this still relatively early stage in our business’ life. In terms of return on investment, CC has been huge for us [he does some quick sums in his head], without disclosing too much, I’d say, roughly, over the two years I’ve been involved, our ROI has been over 3000%.”
Who would you like to work with in the future?
“I’ve always got a wish-list as long as my arm (I’m 6’7, so that’s fairly long!). But currently dream gigs would be to work with Warp Records, Benji B or Ministry of Sound. Oh, and of course the American artist I’m not allowed to mention… but that one might actually happen! So many really, I’ve got really eclectic tastes — you should hear our Spotify playlists day-to-day in the studio, it’s all over the place; everything from Shigeto and Four Tet to MF Doom, Skepta, and JME — they would most definitely be dream gigs too, I’ve got so much respect for the way they’re creating their own path through the industry, whilst maintaining their artistic integrity.”
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