ABSOLUT Vodka Creative Competition 2019

Brandedbybeans

Artist
Client Absolut
Added 7 October, 2020 - 08:11

As entrants into the ABSOLUT Voka Creative Competition, we were required to design a piece which aligned with one of the brand's core beliefs, the belief I chose was, "brands should act in a sustainable and transparent way". So I thought to myself, nothing epitomises sustainability and transparency better than water, the most essential natural resource on earth, and with vodka looking a lot like water it was a match made in heaven, so I got to working. Depicted in the artwork is an underground water reserve in the shape of the iconic ABSOLUT bottle silhouette which holds a near infinite amount of water which resembled never ending sustenance and above ground the ABSOLUT logo is shown in the form of water splashing out into the air, this represents the brand as transparent and links its name directly with the brand value of transparency. The artwork comes in three variations as each background depicts the many different landscapes on our planet and how we should all care for each and every one of them in a sustainable and transparent way.


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