Acru is a new form of money from the world of trading. This film introduces Acru and explains what is is, using a character whose form is the first letter of the logo. He travels through various stock footage clips and other environments that I generated in CG. Pretty much all the scenes were done in 3D using Cinema 4D, and stock footage clips were camera and object tracked. Because of his limitations (no hands, arms or any facial features!), a lot of work was needed to express his character through animating his actions. For this project I studied and endeavored to apply the '12 basic principles of animation' that were introduced by Disney, so that the character had a fluid, traditional and human feel, even though it was made with software.