Fast Answers for Anxious People is a tongue in cheek tarot deck created to wipe out the worries of anxious millenials and genZers, with clear simple answers.
As part of a digital artist residency @itspicnic.co. The original phyisical tarot deck got a digital makeover, becoming available as a face filter for instagram and as a web page to consult on the go.
A five day long communication campaing was created to promote a IG live tarot reading session, and to create hype around the cards. The campaign aimed to promote the use the face filter and to create traffic to a popup shopify store where the physical cards were made available for purchase.
You can use the face filter here: https://www.instagram.com/ar/299951...
And the physical cards are now available for sale here: https://wemakethenew.bigcartel.com
Please visit my instagram account to see more of the campaign https://www.instagram.com/merilotta/