On Da Beat pulled together a production team to create a music video promo for the first artist on their roster full of beatmakers, songwriters and producers.
Artist and management commissioned project
– Shows attention to detail and understanding of genre.
to marry the visual with the sonics of the track. The idea was to lead the end of visual into the next single hence the bright vibrations that lead into dark scenes.
– Afroswing enthusiasts, UK rap lovers.
– Providing an familiar environment that made the producers feel at home enough to craft some hard hitting music.
– The turn around time for this was short as is often the case in film production.