boerd - It Fades Away

It Fades Away music video by Michael Maggiano

boerd Michael Maggiano

Artist boerd
Client Anjunadeep
Added 31 May, 2019 - 03:46

Anjunadeep commissioned a music video for boerd's It Fades Away. The creative brief included these adjectives and phrases:

  • abstract, melancholic, raw, emotive, simple, minimalistic, introspective, experimental
  • "Junctures of the urban and organic"  –  "Inquisitive urban exploration"

Some of these adjectives exist in tension with each other and needed to be held in balance, and often that tension generates ideas.

My goal was a private or subjective feel, with associations in the shots & edits that are more unstable and mysterious than completely overt or simple.

Six types of flaw and image distress come and go in the video, some done in camera and others in post.  The camerawork mixes handheld subjectivity, static objectivity, and subjective camera trying to see things objectively. The framings range from flat to deep, and from open to closed.  There are some easter eggs and subtleties that viewers may pick up on.  My influences were street photography, wabi sabi culture, and charcoal/pastel on paper.

boerd - It Fades Away

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