The design is a conceptual project for an arts and technology expo. The inspiration came from the question of how technology has provided artists with new tools for expression. Today, these two seemingly distinct disciplines are interlinked more than ever, with technology being a fundamental force in the development and evolution of art.
The identity of Chasing Tomorrow is inspired by the concepts of evolution, transformation and time. The poster utilizes 3D components to provide depth and movement. It is a conceptual expression of the immersive experience of the expo. The poster uses 5 main colors - a gradient that ranges from pink to blue to represent the concept of time by mimicking the colours of a sunset. The illustration was treated as a key visual, on the basis of which I also created other promotional items.