Branding

Mariano Arcamone

Artist
Campaign
Added 9 December, 2018 - 20:49

I had the pleasure of creating the new logo of Harley-Davidson of Fargo.
The bison is the typical animal from the Dakotas so I thought it would be cool to do a mix between a bison and a motorcycle engine. While I was working on the sketch I thought, "what if I also included a bald eagle hidden inside the head of the bison?".

I also designed the logos for two events that take place at the J&L Harley-Davidson and Harley-Davidson of Fargo dealerships. Boths event consist of a big party with live music, motorcycle show, motorcycle games, food and beer.