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Creative direction for FARAH Menswear by POST–

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Each season we work closely with the designers at Farah aiming to convey the inspiration and concept behind the clothing to translate it into the promotional materials, in particular art directing two campaigns at The Royal National Theatre and Barbican. Continuing the modern and crisp aesthetic we established when we rebranded Farah, the editorial-style campaigns appeal to a younger, fashion-forward customer, utilising a range of paper stocks and print processes in the lookbooks we also design and produce.