How can we boost organic engagement through interaction while, at the same time, promoting upcoming tracks by one of the biggest names in the Hard Dance industry?
D-Block & S-te-fan recently started their live act Ghost Stories, relying heavily on storytelling through cinematic productions as well as performances. They were looking for ways to extend the hype evolving around D-Block & S-te-fan through Ghost Stories. Ghost Stories' brand identity mostly resolves around their face mask, featuring the iconic ghost logomark.
To spread brand awareness and boost interaction, we developed the Ghost Stories Instagram Filter. Once you open up the filter, the 3D replica of the face mask wraps around your face, making you look like one of the Ghost Stories' performancers. An algorithm makes sure the lens adapts to the contour of your face. We used advanced texturing techniques to make materials look tangible and realistic. Press record and the latest unreleased Ghost Stories track starts playing in the background. Your video is now ready to be shared with the world.