Jack Daniels – The Homecoming Tour

jgrfletcher

Artist
Client Jack Daniel's
Added 3 February, 2021 - 12:42

Posters for three special homecoming shows in aid of the Music Venue Trust presented by Jack Daniels, featuring Peace, Band of Skulls & Circa Waves.

The brief required that both the band's logo and latest press shot were used in each of the posters, whilst also developing a unique identity for the tour itself.

To solve this challenge I proposed a cut & paste style treatment to create a consistent look and feel across each poster. Blue & red were common colours across all three images, which really helped create a cohesive looking campaign.

Another mandatory requirement of the brief was to include an image of the venue. I chose to continue the cut & paste treatment used on the band shots and apply that to the venues too, flipping them upside down and abstracting the most recognisable aspects of each building, pointing down towards the image of the band.

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jgrfletcher

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