Jesper Jenset - Branding & Artwork

Jesper Jenset LukeBrickett

Artist Jesper Jenset
Client Sony Music
Added 18 March, 2020 - 00:41

I was approached by Sony Music Norway to work on a project for an undisclosed artist at the time, I was sent a brief focused around the concept of 'Balance', the project stated that they want to reflect the pop elements of the artist with more gritty, edgy imagery and graphics, whilst trying to push ahead of the curve of current artwork trends. I created colour palettes revolving around the concept of balance with the artwork trajectory for future singles fulfilling the theme. I primarily focused on using black and white, yin and yang, harsh contrasts in the images, filled lettering paired with hollow lettering and splashes of colour to catch the eye. The artwork culminates in the EP, a combination of the two opposing single covers that came before it to almost reflect the restoration of balance and harmony through colour. It was a brilliant project to work on and the team at Sony Norway were so fun to work with, I have a full breakdown of the process in a PDF, let me know if you want to view it. 

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