Runnin' it Up

Kid November, YGS LRdesigns

Artist Kid November, YGS
Client Kid November
Added 8 October, 2020 - 21:04

This was one of my earliest projects yet one of my personal favourite projects.

For this project the artist and client (Kid November) approached me with a very particular idea in mind. 

The name of the single as you are able to see was called "Runnin it Up", so my client came to me with a vision that he wanted, an American football player running with a bag full of money, and he also wanted the theme colour to be blue.

After I've been given that information, I started to piece it all together.

I started by cropping an image of a football player sprinting and dragged it to the middle of the Cover. 

Having done that, I then could start working on the money bag. So using a few images I gathered prior to starting the project, I managed to crop an image of a duffle bag and put it exactly where the football was located by using some of the Photoshop tools.

With the bag now in place, it was time to add the money to the artwork. I started by adding an image of money inside the bag so it was clear to see, and since the bag was opened it was only logical to add trails of money flying out of the bag.

After having done all of that, I proceeded to the final details of the artwork, firstly by duplicating the main images, and by using the Motion Blur tool I have managed to blur the images looking as if the football player is moving, in this case sprinting.

I then added the blue background as requested, and also the grass at the bottom of the cover.

And finally the text. Using one of my few fonts, I added the text with the track name "Runnin it Up", and with my designers instict I thought it was only right to make the word "UP" stand out so I made it bigger than the rest of the words. And as you can see I have used the Motion Blur tool on the text as well.

I then added the text with the name of the artits' included in this song at the top of the cover using a different font, and also the parental advisory label in the opposite end.

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