Things Fall Apart – Video Clip

Lady Muck EP – Creative Direction & Branding Project

Lady Muck werkstattgrief

Artist Lady Muck
Client Lady Muck
Added 13 November, 2020 - 11:33

This project involved creating an image that matches the warped and almost sinister qualities of Lady Muck’s music. Part of a larger branding project, I created this collage in answer to the brief – I used a portrait of the artist and distorted it to a point of discomfort, placing it firmly in the Uncanny Valley. I used a professional photograph taken of the artist (not by me), editing it within Photoshop.

This was a fun project – I took inspiration from body horror such as that of John Carpenter's The Thing, trying to make him look like a mutant alien inhabiting a human body. This definitely aligns with the vibe of his music, so I feel like the visual aspect of the EP is successful.

I also created an animation for his track Things Fall Apart, making an abstract figure of ridiculous proportions in Cinema 4D, dancing in an infinite loop.

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