Madonna: Erotica - Expanded Box Set

Madonna bradkiwi

Artist Madonna
Client #personal project
Added 29 May, 2021 - 09:56

After the release of my Immaculate Collection box set project, I chose Erotica to be the next Madonna project I would work on, as it's one of her most important, challenging, creative albums, and something that would stretch me as a designer.

My main design inspiration was Fabien Baron, who was one of the original designers of Sex and Erotica, and his style and brilliance has only increased in the last 30 years with his award-winning work at Interview, Vogue, Calvin Klein and Harper's Bazaar. His book Fabien Baron: Works 1983-2019 in particular was a great inspiration to me.

I wanted this box set to look something like how he might design it in 2020, with a focus on the large, strong typography hidden away in Erotica's 1992 longbox, booklet and CD artwork. I moved away from the bright blue of the album art and stuck to a limited palette of black, white, silver and gold. The single artworks are replicas of the original designs from 1992-1993.

Since the Immaculate Collection project went into the world, some of Madonna's old maxi singles are beginning to appear on streaming and digital music platforms, which is very exciting. I hope this trend continues and that we will soon see more music from Erotica available to a whole new generation of listeners.

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