Motion graphics for by WeAreCovert

Commissioned by the powerhouse Somethin’ Else on behalf of Citroen Paris, we were tasked with creating a range of engaging adverts where we insert some more copy that fits.

We directed, edited animated and graded a total of 6 spots distributed across social. digital & TV channels.

Taking inspiration from the Citroen DS7’s form and the intricacy of its magnificent headlight design, we explored the concept of reflections and repetition. We combined a series of live action plates, 3d modelled geometry and animated graphics to form a series of interlinking kaleidoscopic imagery.