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Neck Deep • Single Campaing / Assets (AR Filter) and Strategy

Neck Deep Antonio Pietro Rescigno

Artist Neck Deep
Client ie:music
Added 27 January, 2020 - 21:22

As digital marketing manager I worked on the campaign strategy for the single 'She's A God' by Neck Deep. The song was released to couple with the band's support tour of Blink 182 & Lil Wayne.

My tasks included:

  • asset creation (banners, teasers, profile pictures, AR filters
  • CRM
  • EPK 
  • website & e-commerce management 
  • socials & youtube optimization 
  • announcement & coordination 

All designs for assets and merch took inspiration from the lyrics 'she's a god, she's a diva, like madonna. Madonna's stylized eyes were the main creative drive.

Below are a few examples of the assets created. 

Projects by

Antonio Pietro Rescigno

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Success

Recently commissioned projects made via CC


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