The New Zealand International Film Festival is a national event extending the cinematic options of audiences and filmmakers throughout New Zealand. An international programme of between 150-170 features and short films is presented nationwide every year. Having volunteered with the festival for the previous four years, it was a huge honour and thrill to join the team full-time for the 2019 festival and help out with content creation and social media management for two months.
Often short or independent films lack the budgets or people on-hand who can record the production process as behind-the-scenes clips, or create anything resembling a trailer before a distributor becomes involved. I came up with a video template that could be used to promote the finalists of the New Zealand's Best Short Film Awards, which had been selected by director Jane Campion. Those six videos were my first trailers created for the festival, raising awareness of the films and encouraging people to attend the screenings and vote for their favourite entries.
I worked with the social media manager to co-ordinate content and release schedules, with my first priority being partners and sponsors. I also established NZIFF's podcasting presence using the Anchor platform, and prepared official regionalised film lists for Letterboxd users to browse.