We've produced an Instagram AR filter game for DJ superstar Oliver Heldens' new track 'Details'.
Head here to play the game now:https://lnkd.in/ebNKEiN
The aim of the game is tap tap on the icon you think is the odd one out. The game gets harder as you progress. Fans are encouraged to post their highest scores and tag Oliver in.
We make all kinds of filters but gamified filters like this one are the main types of filters that we're focusing on at the moment. Adding a gamified element to a filter ensures that not only do users play several times but they're also encouraged to share which in turn encourages more people to do the same.