To align with the brief, in terms of colour scheme, we opted for a softer, conceptually feminine palette, yet at the same time bolder than the traditional palettes seen on other cosmetic brands. We were tasked with creating female, male, and neutral colour palettes, as well as one for their partnership with The Celtic Manor Resort & Spa.
Significantly, we deliberately stayed away from serif fonts. With Only You being such a pioneering, modern, and progressive clinic we wanted to create a brand which aligned with these values, so chose simple, clean, and above all easily legible font faces.
With the website being the primary first-stop public face of the Only You Clinic we really wanted to make the homepage a striking first impression for potential clients. Utilising some of the stunning photographs captured at a photoshoot we designed a clean, simple homepage with a hidden navigation which focused the attention on the clinics key messaging. We also created a bespoke logo intro animation which plays before the homepage loads to add to the ‘premium’ brand feel of the whole site.
The main focus of the site was to be to provide easy to access, digest, and understand information on the myriad treatments and treatment options which the Only You Clinic offers. We therefore broke the treatments down into the most basic categories patients may be interested in, then within those categories laid out each of the treatment options available to them. These were all easily accessible not only from the bespoke homepage navigation but also from the top level site menu within an easy to follow mega menu.