Segbroek - Rough Mondays

Rough Mondays

SEGBROEK Anna Chocholi

Artist SEGBROEK
Client SEGBROEK
Added 12 May, 2020 - 12:42

In collaboration with the synth-dark wave band Segbroek, I directed and visualized eight tracks of their homonymous album. Red, white, and black are the main colors that are used throughout the album visualization. The videos create a visual identity for the band and aim to enhance the narrative, cinematic style of Segbroek's music.

"Rough Mondays" is a psychogeographical track about a failed relationship. The lyrics loop over scenes signifying the death of this past love through places in the city and personal objects. These memories are retracted, remembered, and over time fade to more abstract emotions. In the video, the aim was to overwhelm the screen with a surreal journey of a never-ending city. The city is used as a symbol rather than a reference to a specific place. Space bends and multiplies, gradually disintegrating and shattering only to solidify again as a swan song to its disappearance into memory. 

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Anna Chocholi

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