EFG London Jazz Festival

jgrfletcher

Artist
Client Serious
Added 24 February, 2021 - 17:40

Branding and Identity for the UK's largest jazz festival run by Serious. The identity was developed as a system inspired by music structure mixed with the colourful expression of jazz.

The graphic system was rolled out across many formats and even an invite for the Parliamentary Jazz Appreciate Group at the House of Commons. 

The colours were separated from the gradients and used to denote each day of the festival within the brochure. The pages were split into 4 columns to evoke the 4 bars of the logo. Custom brochure holders were also designed and deployed all around London.

The colours were inspired by ROY G BIV and each colour was assigned a musical note to create a 'scale'. We used the E scale inspired by the corporate sponsor EFG.

Projects by

jgrfletcher

Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Live session
Lilla Vargen
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Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Music video
Various artists
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Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Music video
Of Empires
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Phil Taggart – Chill Da Beats (Digital Ads)
Phil Taggart – Chill Da Beats (Digital Ads)
Phil Taggart – Chill Da Beats (Digital Ads)
Phil Taggart – Chill Da Beats (Digital Ads)
Animation
Phil Taggart
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Success

Recently commissioned projects made via CC


Graphic design
All Time Low
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Music video
Yusuf / Cat Stevens
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Artwork
Cheat Codes
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Live session
Joseph Lawrence & The Garden
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Website
Good Soldier
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Artwork
Vistas
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Take Me Home
Take Me Home
Take Me Home
Take Me Home
Music video
Delta Heavy
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Website
Rudimental
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Lyric video
Cat Stevens
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Lyric video
Beau Diako
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Music video
Alaina Castillo
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Animation
Two Door Cinema Club
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Artwork
Knife Party
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AR Filter
Lil Nas X
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Website
Bring Me The Horizon
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