Smart Life - How Will Your Grow Old?

Smart Life - How Will You Grow Old?

Plucky Films

Artist
Client Smart Life UK
Added 18 March, 2020 - 19:15

Smart Life came to Plucky Films to create a punchy, attention grabbing online video ad for the launch of their revolutionary new premium program of preventative medicine.

The primary goal of this piece is to intrigue the viewer into wanting to know more and clicking through to the website where more in-depth information can be found. The reality is, these treatments can seriously improve quality of life, so, to get this across, we wanted to challenge the viewer to confront their own mortality, and subsequently to question what value they really place on their health and well being in later life.

Smart Life were absolutely thrilled with the result.

Shot on: Arri Alexa Mini and Atlas Orion Anamorphic Lenses

Bill: Alistair G CummingJean: Jane HaywardGrandson: Jason ColeNurse 1: Helen LaurenNurse 2: Shaz Rahman

Voiceover: Charles Collingwood

Producer: Toby Laurence

Writer: Toby Laurence

Director: Toby Laurence

DOP: Richard Allen

AC: Luis Hindman

Gaffer/Grip: Sam White

Best Boy: Sean P-G

Hair and Make-Up: Tamara Kormornick

Editor: Toby Laurence

Colourist: Alex Gregory - The Mill London

Colour Producer: Charlie Morris - The Mill London

Projects by

Plucky Films

Video Production
-
View Project

Digital Ad
The Smart Clinics
View Project


Success

Recently commissioned projects made via CC


Graphic design
All Time Low
View Project

Music video
Yusuf / Cat Stevens
View Project

Artwork
Cheat Codes
View Project

Live session
Joseph Lawrence & The Garden
View Project

Website
Good Soldier
View Project

Artwork
Vistas
View Project

Take Me Home
Take Me Home
Take Me Home
Take Me Home
Music video
Delta Heavy
View Project

Website
Rudimental
View Project

Lyric video
Cat Stevens
View Project

Lyric video
Beau Diako
View Project

Music video
Alaina Castillo
View Project

Music video
Kate Tempest
View Project

Animation
Two Door Cinema Club
View Project

Artwork
Knife Party
View Project

AR Filter
Lil Nas X
View Project