Smart Life came to Plucky Films to create a punchy, attention grabbing online video ad for the launch of their revolutionary new premium program of preventative medicine.
The primary goal of this piece is to intrigue the viewer into wanting to know more and clicking through to the website where more in-depth information can be found. The reality is, these treatments can seriously improve quality of life, so, to get this across, we wanted to challenge the viewer to confront their own mortality, and subsequently to question what value they really place on their health and well being in later life.
Smart Life were absolutely thrilled with the result.
Shot on: Arri Alexa Mini and Atlas Orion Anamorphic Lenses
Bill: Alistair G CummingJean: Jane HaywardGrandson: Jason ColeNurse 1: Helen LaurenNurse 2: Shaz Rahman
Voiceover: Charles Collingwood
Producer: Toby Laurence
Writer: Toby Laurence
Director: Toby Laurence
DOP: Richard Allen
AC: Luis Hindman
Gaffer/Grip: Sam White
Best Boy: Sean P-G
Hair and Make-Up: Tamara Kormornick
Editor: Toby Laurence
Colourist: Alex Gregory - The Mill London
Colour Producer: Charlie Morris - The Mill London