Snakehips 'Lie For You' AR Instagram Filter Game

Snakehips 'Lie For You' AR Instagram Filter Game

Snakehips Matt Pilcher

Artist Snakehips
Client Columbia Records
Added 29 September, 2020 - 10:33

We've produced this AR Instagram game for Snakehips latest track 'Lie For You' featuring Jess Glynne feat. A Boogie wit da Hoodie & Davido. You can play the game here: https://www.instagram.com/ar/364821...

The game is based on the music video for the track which is set in a dystopian future and features the artists on a mission to thwart an authoritarian system, swerving through luminescent roads on an action-packed car chase. The game which is a fully playable Instagram filter allows the user to control the car from the video by tilting their head left and right. The aim of the game is to collect Snakehips globe coins in order to score points. The user must collect 10 coins per section to get past a closed gate. If the user manages to do so they will continue the game if they fail their face will be displayed in a wanted poster. 

The idea behind this game is to encourage the user to play the game several times in order to beat their previous score. Incorporating the user's face in the wanted poster at the end also encourages the user to share the filter on their own channels. 

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