Taco Bell holds a yearly Friendsgiving party for their social influencer marketing team. 2020 forced them to do it differently because of the pandemic and instead they came up with a meal kit box with a bunch of branded goodies.
I was commissioned by Cyrano Rox Experiential Design Agency in Los Angeles to illustrate items for the meal kit box. I designed and hand lettered the logo, illustrated three main "recipe card" illustrations, 12 small spots that were used as stickers and an animated fridge gif that was send as an e-vite. The whole kit was to have a textural modern retro look. My illustrations and hand lettering worked to bring it all together and make it extra special for the participants who cooked the meals themselves and celebrated at home.
Thank you to Ada Chan for her brilliant art direction.