Website for by WeAreCovert
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The Jaguar Land Rover Magenta portal required a refresh to
bring its UX and UI in line with JLR’s other brand offerings.
The user journey was key for this project. A seamless transition from front-page to portal
within the 3-click rule, whilst retaining easily navigable resource repositories.
Card-sorting throughout the wire-framing process allowed us to ensure the correct
information was cascaded.
Pushing forwards into 2019, the front-end has been rolled out across the Magenta sites. As the brand rollout completes across the portal’s various sections, we’re proud to continue to provide on-brand assets.
