Lyric video for a social media campaign project about The Weeknd. As part of a team from the Get Created Academy and during 10 days, the IG account @roll.with.theweeknd, shares visuals from The Weeknd's last album 'After Hours' plus any new released singles.
We determined the brand guidelines and designed a new colour palette based on the After Hours dark aesthetic and the synthwave style video for the song 'Over Now' with Calvin Harris. This is my visual interpretation for that single.
Animation done in AE. Assets created by myself in Illustrator + other free assets from www.freepik.com