'Heartless' Cinemagraph

'Heartless' Cinemagraph

The Weeknd Marisol

Artist The Weeknd
Client Created Academy
Added 4 January, 2021 - 15:28

This cinemagraph is about one scene of the 'Heartless' video, where I replaced the bulb lights reflection in his glasses for the neon lights from the bars and casinos.

Visual created for a 10-day social media campaign with the goal of promoting the music of The Weeknd. This was a team student's project developed by Created Academy. We determined the brand guidelines and plan content, and individually we became responsible for the creation and posting of content, generating as much engagement as possible.

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