Retro/glitch effect on The Weeknd's logo XO, that was synced to the initial beats of the ‘Heartless’ song animating the scale. It's a mixture of iridescent texture work plus warp and distortion applied to it.
Visual created for a 10-day social media campaign with the goal of promoting the music of The Weeknd. This was a team student's project developed by Created Academy. We determined the brand guidelines and plan content, and individually we became responsible for the creation and posting of content, generating as much engagement as possible.