Whatabout Records

jgrfletcher

Artist
Client Whatabout Records
Added 3 February, 2021 - 12:48

Flexible identity design for independent record label, entertainment and creative collective. The logo was designed as a simple framework for the imagination of the viewer, confronting them with something playful, with a chance to come up with words, visuals or ideas every time they view it.

As a collective of creators, I felt it was important for Whatabout’s identity to be simple enough to be endlessly remixed and customised by its members, whilst also creating a strong visual brand for audiences online and in public.

For this I came up with the idea of the ‘poster’ that’s almost evocative of a magazine masthead. The logo was adapted to fill a simple top and bottom layout, leaving a space for creativity in the middle.

Projects by

jgrfletcher

Branding
Serious
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Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Lilla Vargen – Cold (A Capella)
Live session
Lilla Vargen
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Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Directed by JGRFLETCHER (Showreel)
Music video
Various artists
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Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Of Empires – Baby Darlin' Sugar (Music Video)
Music video
Of Empires
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Success

Recently commissioned projects made via CC


Graphic design
All Time Low
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Music video
Yusuf / Cat Stevens
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Artwork
Cheat Codes
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Live session
Joseph Lawrence & The Garden
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Website
Good Soldier
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Artwork
Vistas
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Take Me Home
Take Me Home
Take Me Home
Take Me Home
Music video
Delta Heavy
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Website
Rudimental
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Lyric video
Cat Stevens
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Lyric video
Beau Diako
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Music video
Alaina Castillo
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Animation
Two Door Cinema Club
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Artwork
Knife Party
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AR Filter
Lil Nas X
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Website
Bring Me The Horizon
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