Zae Ewing approached me with a concept and an image he took which he wanted to use for his up coming e.p. Stages. Able understand his concept for the cover, I listened to his project as well an explanation from Zae Ewing of what this albums means to him. This album is from the point of view of person who has experienced the journey of searching for someone, finding them, offering the person all of their love and in return them not loving you; in the end people dont always get what they want in life but you do gain knowledge of self. The cover art is representative of the Zae Ewings concept for his album. He's holding his face as if it was a mask, peeling back his exterior and demonstrating his insides. Symbolizing that he demonstrated his true self. The images used for the roll out of this project were selected to give the consumers a sense that they know the artist, Spot lighting parts of his extrior. With the date at the top left of the Promotional images ponders the question what is happening on that date, keeping the consumers connected and intrigued to see what will happen when the date arrives.