Without changing seasonal window designs many businesses would be missing a trick! By updating and freshening a window design with each season's changing product line, businesses are abel to keep interest high and generate spontaneous conversation and custom in the local community. Especially an open and prominent shopfront like this with large window space offers the potential to showcase the not only select products or lines, but also the brand identity of the business at its best, in a way which is immediately accessible to passersby, particularly in a well frequented location like this one; the historic and cultural Pantiles in Tunbridge Wells, Kent.
Showcasing the latest that the retailer has to offer, this display celebrates the best of the season and generated an increase in spontaneous footfall.
I created this eye catching display in line with the natural authentic brand of The Zero Waste Company, with a selection of products most relevant to the season at the forefront, enhanced and decorated with foraged materials including acorns, rosehips and Ivy, with locally grown pumpkins, bringing the outdoors indoors and emphasising the company;s dedication to environmentally firnedly practices, and promotion of local and seasonal goods created in the beautiful Kent countryside.